This project came to be when our class got contacted by Libe Aranguren Abadía, a PhD candidate in the environmental toxicology group at the Department of Biosciences at The University of Bergen. Libe had the desire to work with design students to help her communicate her research on the cod as a keystone species, and pollution in marine environments.

Me and two classmates decided to create Oh My Cod, a fictional company and movement with intention to raise awareness and start a debate about chemicals and their journey from us humans, to the sea and it’s creatures. The main aspect was to create something eye opening, humoristic yet provoking to make people aware and to remember this problem.

We came up with a few products to showcase this. The condom as an alternative to birth control pills, which end up in the sea and eventually making the male cod develop ovaries and produce eggs. The menstrual cup as an alternative to pads and tampons, which generate more than 200,000 tonnes of waste per year. And lastly a vibrator to further encourage safe sex.

The goal was to make the campaign as real looking as we could, and chose a colour scheme that was both bold and could be associated with the colour of the sea and the cod. To give the project a big spread we thought social media (instagram and pinterest) would be a good way to showcase and market our products.

This project was a collaboration between myself, Anny Follesøy and Subin Hwang.
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Campbell, M (2019), Eco-friendly sex life: are condoms good for the environment?, Euronews, 8 August.  Available from: [20 September 2019].
Sustain Natural (2019), Ultra thin condoms.  Available from: [24 September 2019]. 
Fleming, A (2019), ‘Environmentalists are horny right now’: how to make your sex life more eco-friendly, The Guardian, 2 April.  Available from: [24 September 2019]. 
Team OrganiCup (2018), Powerful Environmental Reasons To Switch To A Menstrual Cup, OrganiCup, 20 April. Available from: [24 September 2019]. 
Nair, C (2016), Bioindicators Species and their uses in Biomonitoring, Dept. of Environment Science, 5 June.  Available from: [20 September 2019].
Murtaugh, P (2009), Family planning: A major environmental emphasis, Oregon State University, 31 july.  Available from: [24 September 2019].
Image credits:
Freepik. (2019).  Rainbow colored fish or mermaid tail Free Photo. [Photograph] Available at: [20 September 19].
Freepik. (2019).  Assembled, disassembled vibrator 3d realistic with batteries case, internal motor cross section illustration women sex toy work mechanism explanation Free Photo.  [Photograph] 
Available at:  [20 September 19].
Freepik. (2019).  Flat lay colourful condoms filled with water Free Photo. [Photograph]  Available at: [20 September 2019].
Freepik. (2019).  Close-up woman holding up a filled condom Free Photo. [Photograph]  Available at: [20 September 2019].
Freepik. (2018).  Top view menstrual cup with toilet kit Free Photo. [Photograph] Available at: [20 September 2019].
Graphicboat (2016).  Aluminium Package Mockup [Mockup] Available at: [24 September 2019].
Pixeden (2016).  Rectangular Psd Box Mockup  [Mockup] Available at: [24 September 2019].
Pixeden (2018).  Psd Boxes Packaging Pack Mockup 4 [Mockup] Available at: [24 September 2019].
Pixeden (2019).  Single Box Packaging Mockup [Mockup] Available at: [24 September 2019].
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